Sidewiki - another item on the social media menu
What is it?
According to Google, "Sidewiki is a browser sidebar that lets you contribute and read information alongside any web page". It's a feature in the Google Toolbar that lets you to publish information about websites right in your browser, read comments left by other users and share information on social media sites such as Blogger, Facebook and Twitter.
Everyone has access to the tool - you just need to download the Google Toolbar for Internet Explorer or Mozilla Firefox. However, not everyone has or wants to download these tools, so I'm not sure how quickly this tool is going to take off.
You can try it here http://www.google.com/sidewiki/intl/en/index.htmlSo what?
Sidewiki is just another item on the social media menu. As a business owner, you should be aware that the public or your competitors can leave comments, both good and bad, in Sidewiki, but it's worth noting that they could also post these comments in numerous blogs and discussion forums on the internet, and you don't have time to control what people are writing. So for now, I'd say focus on building your company's reputation by providing great products and fantastic service, and maybe think about implementing a buzz monitoring program if you want to get some insight into what people think about your company.
